Hi. Nice to meet you.

Welcome to Forward, your premier hub for unique, transparent, and thoughtful green coffee offerings. Our mission is to elevate the Specialty Coffee Sector by fostering connections, promoting growth, and introducing a dynamic range of coffees from producers we wholeheartedly believe in and are dedicated to advancing alongside.

While our roots lie in Canada, our horizons extend beyond borders. We invite collaboration not only with roasters but also with enthusiasts from around the globe. With shipping capabilities to destinations such as the USA, Hong Kong, New Zealand, Singapore, Malaysia, and beyond, the next stop could be your doorstep.

The Forward team is committed to assisting you in realizing your dream roasting operation. We provide expertise in crafting your path to the origin and optimizing your coffee program. Beyond being a green coffee source, we aspire to be your guiding companion toward a thriving roasting enterprise.

Serious about coffee, we curate offerings that have triumphed in various global competitions. Opting for Forward means gaining access to producer relationships cultivated by Cole Torode, a two-time Canadian National Barista Champion and seasoned green coffee buyer. These connections are built on trust, progress, and mutual benefit—values we aim to replicate in our partnership with you and your roasting endeavor.

Our vision is clear and uncomplicated: to propel coffee forward, acknowledging that there is always room for improvement. We are dedicated to continuous advancement. Reach out, introduce yourself, and let's move coffee forward together.

Forward Lottery

Every four months we plan to host a new season of the Forward Lottery - kind of like a game show. The intention is to push roasters outside their comfort zones and challenge their perspectives using a fun, community-driven, and playful concept.

Every season, we will select a new coffee. We believe these coffees will have exceptional cup quality and a wonderful background story. Unfortunately, we will not share any of the information about the coffee itself with you—well, at least not until we crown the winner at the end of the Season.

J o i n   n o w !  


I have had the pleasure of working with Cole and the Forward team since November of 2020. I love the transparency that Forward offers and the ability to share personal stories about the journey of the farmer along with time spent on the farm.
Cole has provided me with some valuable insight into roasting, by being a sounding board for me helping to achieve the desired result in my coffee.
Being a sole business owner, having a coffee expert on the other end of the phone allows me to tap into some great conversations that I believe have elevated my game in a short amount of time.

Al Dawson


We've been fortunate to work with Cole and the Forward team right from their get-go. On top of providing excellent coffee, Cole is extremely efficient, transparent, and available for all questions. The coffee business is a people business, and knowing Cole and his team are just a phone call away means the world to us. He is down to earth, real and goes the extra mile to be the best import partner possible. Forward has been nothing less than awesome to have in our network.

Max Vassart

Zab Café


Do you ship internationally?

For our Exotic 1kg Offerings we exclusively ship out of our Calgary Warehouse and are available to ship via couriers such as UPS, FedEx or DHL.
For our Volume Offerings we can ship boxes of 15 to 30kg with a courier, no problem. Once we get above that size, it becomes a risk to ship and we prefer to go via pallet. So please contact us to find out pricing and we promise we will always work with you to get the best quotes possible. We are looking to get the best value to you, not to freight companies.
All shipping rates are available directly at checkout page.

Do you offer samples?

Yes. We offer limited amount of samples through our Sample Box program featuring the producing partners we work with. The price of the Sample Box will be used as a credit towards the final purchase.
Free shipping for Canada & US.

Where are your warehouses located?

Calgary and Houston. Most of our inventory is currently located in Calgary, Alberta, Canada with shipping rates available worldwide. Exotic 1kg Offerings are located in Calgary. Volume Offerings are located in Calgary and Houston.
For a dynamic inventory list, with current warehouse placement, please click here.