Transparency Trade

Unveiling Realities, One Bean at a Time - Our Actively Lived Commitment to Transparent Coffee Commerce.

Community Centric

Building Bonds, Bean by Bean!

Champion Quality Coffees

At Forward, coffee is more than a beverage; it's a serious commitment to excellence.

Forward Lottery

Every four months we plan to host a new season of the Forward Lottery - kind of like a game show. The intention is to push roasters outside their comfort zones and challenge their perspectives using a fun, community-driven, and playful concept.

Every season, we will select a new coffee. We believe these coffees will have exceptional cup quality and a wonderful background story. Unfortunately, we will not share any of the information about the coffee itself with you—well, at least not until we crown the winner at the end of the Season.

J o i n   n o w !  


I have had the pleasure of working with Cole and the Forward team since November of 2020. I love the transparency that Forward offers and the ability to share personal stories about the journey of the farmer along with time spent on the farm.
Cole has provided me with some valuable insight into roasting, by being a sounding board for me helping to achieve the desired result in my coffee.
Being a sole business owner, having a coffee expert on the other end of the phone allows me to tap into some great conversations that I believe have elevated my game in a short amount of time.

Al Dawson


We've been fortunate to work with Cole and the Forward team right from their get-go. On top of providing excellent coffee, Cole is extremely efficient, transparent, and available for all questions. The coffee business is a people business, and knowing Cole and his team are just a phone call away means the world to us. He is down to earth, real and goes the extra mile to be the best import partner possible. Forward has been nothing less than awesome to have in our network.

Max Vassart

Zab Café


Do you ship internationally?

For our Exotic 1kg Offerings we exclusively ship out of our Calgary Warehouse and are available to ship via couriers such as UPS, FedEx or DHL.
For our Volume Offerings we can ship boxes of 15 to 30kg with a courier, no problem. Once we get above that size, it becomes a risk to ship and we prefer to go via pallet. So please contact us to find out pricing and we promise we will always work with you to get the best quotes possible. We are looking to get the best value to you, not to freight companies.
All shipping rates are available directly at checkout page.

Do you offer samples?

Yes. We offer limited amount of samples through our Sample Box program featuring the producing partners we work with. The price of the Sample Box will be used as a credit towards the final purchase.
Free shipping for Canada & US.

Where are your warehouses located?

Calgary and Houston. Most of our inventory is currently located in Calgary, Alberta, Canada with shipping rates available worldwide. Exotic 1kg Offerings are located in Calgary. Volume Offerings are located in Calgary and Houston.
For a dynamic inventory list, with current warehouse placement, please click here.