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FORWARD LOTTERY

FORWARD LOTTERY

Season 3 - Tickets on sale Sept 30

$30.00

 

SEASON TWO RESULTS

Congratulations to;
1st Place - Not Even Coffee from Toronto, Ontario


2nd Place - Prototype Coffee from Vancouver, British Columbia


3rd Place - Requiem Naturals from Victoria, British Columbia


The coffee for Season Two of the Forward Lottery was;
Washed Carbonic Maceration Geisha,
Savage Coffee Micro-mill, Chiriqui, Panama
This coffee was USD $55/kg FOB 

 

SEASON ONE RESULTS 

Congratulations to;
1st Place - The Library Specialty Coffee from Toronto, Ontario


2nd Place - Prototype Coffee from Vancouver, British Columbia


3rd Place - Rogue Wave Coffee from Edmonton, Alberta


The coffee for Season One of the Forward Lottery was;
Experimental 96 hour Natural Anaerobic Red Bourbon + Typica,
La Joya Micro-mill, Veracruz, Mexico
This coffee was USD $20.90/kg FOB 



SEASON TWO launched July 7th with 20 roasters participating
SEASON TWO coffee will be included in the first #ForwardFive dropping Sept 15. SEASON THREE tickets will go live on September 30th.
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Each quarter we plan to host a new season of the Forward Lottery, our intention is to push roasters outside their comfort zones and challenge their perspectives. We will select a new coffee with each new season. These coffees will have a wonderful background story and are of exceptional cup quality. Unfortunately, we will not share any of that information with you—well, at least not until we crown the winner.
The Lottery will always be $30 buy-in per kilogram of coffee, plus shipping. This equates to approximately $10/lb USD. For each buy-in, you'll receive exactly one kilo with a maximum of 5kg per roaster. This cost is reflective of what we believe the pricing should be for quality green coffee that is thought-provoking, complex and dynamic that we love to drink and serve.
Coffee will ship on the 7th of July. We must have the coffee back in our hands on the 26th of August for evaluation on September the 2nd.
So you’re probably wondering why we are doing this? Through our efforts we believe we can create dialogue around coffee pricing. By increasing the expectation for pricing on the specialty side we can change the level of respect for coffee producers globally. By raising the ceiling, we believe there is potential that together we can also lift the floor. 
Should you wish to sell your roasts of the Lottery coffee, you're more than welcome to. We'd recommend around 3-4x for a retail price. This equates to a cost of about $1 per 10 grams of roasted coffee. If you'd like to offer a brewed service, we'd recommend 6-10x. A 250mL brew for ~$5 is still cheaper than the worst glass of wine you'll find on any restaurants menu and your cost of goods should sit around 50-75cents. It might be fun to involve your clients in the process, perhaps share the coffee to them in a blind tasting and try to create a dialogue around flavour.
Prizes include;
First Place; $1000 in online credit, an engraving on a gold trophy we're working on sourcing, 3 Tickets for the Forward Lottery, Season 3 and of course, bragging rights
Second Place; $500 in online credit + 3 Tickets for the Forward Lottery, Season 3
Third Place; $250 in online credit + 3 Tickets for the Forward Lottery, Season 3
With the Forward Lottery, the odds are always in your favour.