Season 4 - In Progress
Welcome back to the Forward Lottery, Season Four.
SEASON FOUR is now in progress
SEASON FOUR evaluation will occur June 25th, 26th and 27th.
SEASON FIVE tickets go on sale July 7th.
**Lottery Tickets require shipping payment at checkout. The Lottery is only available for roasters in Canada due to the challenges of shipping green coffee across international borders. In the future, we plan to find a solution and include the roasting world beyond Canada.**
What is the Lottery?
Each quarter we plan to host a new season of the Forward Lottery - kind of like a game show. The intention is to push roasters outside their comfort zones and challenge their perspectives using a fun, community driven and playful concept.
Every season, we will select a new coffee. These coffees will have a wonderful background story and we believe their of exceptional cup quality. Unfortunately, we will not share any of the information about the coffee itself with you—well, at least not until we crown the winner at the end of the Season.
The Lottery will always be $30 buy-in per kilogram of coffee, plus shipping. This equates to approximately $10/lb USD. For each buy-in, which we call a Ticket, you'll receive exactly 1kg with a maximum of 6kg per roaster. This cost is an effort to speak to coffee pricing for quality green coffee that is thought-provoking, complex and dynamic that we personally love to drink and serve.
Anyone who purchases a Ticket during a Season, will receive a physical scratch card in their box. This card unveils your identity throughout the respective Season of the Lottery. You must keep your Ticket to prove your identity should your number be called as one of the Lottery Top 5. Otherwise, this whole thing happens blindly. Ooooh, how fun :)
The premise of the Lottery is super simple. You must roast the coffee you receive and send back 400 grams for evaluation. The evaluation is a big ol' tasting tournament (cupping) that will happen over a handful of days. The coffee will be evaluated blindly (no numbers shown) by a panel of qualified judges in a multi-day cupping event with strict procedure and guidelines.
The simple goal is to bring friendly competition, collaboration and community to the coffee roasting community. The hope is to recognize and acknowledge all levels of roasting talent that exist out there - regardless of operational scale, market recognition or social media presence. It also gives a way to highlight unique coffees, from thoughtful producers, and engage with coffee people beyond their ordinary lens of perspective.
Season Four will ship on the 28th of April. We must have the coffee back in our hands on the 24th of June, latest, for evaluation on the 25th through 27th.
So you’re probably wondering why we are doing this? Through our efforts we believe we can create dialogue around coffee pricing. By increasing the expectation for pricing on the specialty side we can change the level of respect for coffee producers globally. By raising the ceiling, we believe there is potential that together we can also lift the floor.
Should you wish to sell your roasts of the Lottery coffee, you're more than welcome to. We'd recommend around 3-4x for a retail price. This equates to a cost of about $1 per 10 grams of roasted coffee. If you'd like to offer a brewed service, we'd recommend 6-10x. A 250mL brew for ~$5 is less expensive than the worst glass of wine you'll find on any restaurants menu and your cost of goods should sit around 50-75cents. It might be fun to involve your clients in the process, perhaps share the coffee to them in a blind tasting and try to create a dialogue around flavour.
Post Lottery Feedback Opportunity
Once the Lottery Season has completed, we'll take data analysis of all the Lottery roast submissions that were entered and make this information available to those who participated. Participants will be able to see numerous data metrics of how their roast compared to others, in a completely blind basis, so a safe, judgement free evaluation.
After the Lottery, entrants will be offered a unique experience of having their roast re-coded, with five other coffees, and shipped to their door, as a way to further extend value and give a platform for roasters to see how their perspective or vision of a coffee, compares in a controlled and standardized format. It's a truly unique sensorial experience and learning opportunity.
First Place; $1000 in online credit, an engraving on a gold trophy we're working on sourcing, a season pass for a future Forward Lottery and of course, bragging rights
Second Place; $500 in online credit + a season pass for a future Forward Lottery
Third Place; $250 in online credit + a season pass for a future Forward Lottery
Fourth and Fifth Place; + a season pass for a future Forward Lottery
With the Forward Lottery, the odds are always in your favour.
SEASON THREE RESULTS
|1st Place - ZAB Coffee from Montreal, Quebec
|2nd Place - Prairie Lily Coffee Roasters from Lloydminster, AB/SK
|3rd Place - Eclipse Coffee Roasters from Canmore, AB
|The coffee for Season Three of the Forward Lottery was; Felipe Arcila, Jardines del Eden Natural Anaerobic Tabi Quindio, Colombia This coffee was USD $16.58/kg FOB|
SEASON TWO RESULTS
|1st Place - Not Even Coffee from Toronto, Ontario|
|2nd Place - Prototype Coffee from Vancouver, British Columbia|
|3rd Place - Requiem Naturals from Victoria, British Columbia|
|The coffee for Season Two of the Forward Lottery was; Savage Coffee 'Iridescence' Geisha Washed Carbonic Maceration Geisha, Savage Coffee Micro-mill, Chiriqui, Panama This coffee was USD $55/kg FOB|
SEASON ONE RESULTS
|1st Place - The Library Specialty Coffee from Toronto, Ontario|
2nd Place - Prototype Coffee from Vancouver, British Columbia
3rd Place - Rogue Wave Coffee from Edmonton, Alberta
The coffee for Season One of the Forward Lottery was Samuel Ronzon lot 21 Experimental 96 hour Natural Anaerobic Red Bourbon + Typica, La Joya Micro-mill, Veracruz, Mexico This coffee was USD $20.90/kg FOB